diff --git a/web/package-lock.json b/web/package-lock.json
index 89fbc99..75cb590 100644
--- a/web/package-lock.json
+++ b/web/package-lock.json
@@ -1059,6 +1059,14 @@
         "@types/lodash": "*"
       }
     },
+    "@types/lodash.omit": {
+      "version": "4.5.6",
+      "resolved": "https://registry.npmjs.org/@types/lodash.omit/-/lodash.omit-4.5.6.tgz",
+      "integrity": "sha512-KXPpOSNX2h0DAG2w7ajpk7TXvWF28ZHs5nJhOJyP0BQHkehgr948RVsToItMme6oi0XJkp19CbuNXkIX8FiBlQ==",
+      "requires": {
+        "@types/lodash": "*"
+      }
+    },
     "@types/minimatch": {
       "version": "3.0.3",
       "resolved": "https://registry.npmjs.org/@types/minimatch/-/minimatch-3.0.3.tgz",
diff --git a/web/package.json b/web/package.json
index 601c373..20faacf 100644
--- a/web/package.json
+++ b/web/package.json
@@ -18,6 +18,7 @@
     "@types/lodash.assign": "^4.2.6",
     "@types/lodash.findindex": "^4.6.6",
     "@types/lodash.merge": "^4.6.6",
+    "@types/lodash.omit": "^4.5.6",
     "apexcharts": "^3.15.6",
     "axios": "^0.18.1",
     "js-cookie": "^2.2.1",
diff --git a/web/src/components/measure-config/MeasureConfigForm.vue b/web/src/components/measure-config/MeasureConfigForm.vue
index b127e1e..a9afcdd 100644
--- a/web/src/components/measure-config/MeasureConfigForm.vue
+++ b/web/src/components/measure-config/MeasureConfigForm.vue
@@ -2,9 +2,11 @@
   <fieldset>
     <div>
       <label for=measureType>Type</label>
+      <span v-if=measureExists>{{value.type}}</span>
       <select
         :disabled=disabled
         name=measureType
+        v-if="!measureExists"
         v-model=value.type>
         <option value=simple>Simple</option>
         <option value=text>Text</option>
@@ -14,6 +16,25 @@
       <label for=measureIsVisible>Show by default.</label>
       <input type=checkbox v-model=value.isVisible :disabled=disabled />
     </div>
+    <div>
+      <label for=timestampDisplayFormat>Timestamp Format</label>
+      <select
+        v-on:change=formatSelectionChanged
+        :disabled=disabled
+        v-model=selectedFormat
+        name=timestampDisplayFormat>
+        <option v-for="fmtStr in formatStrings"
+                :value=fmtStr>{{now.format(fmtStr)}}</option>
+        <option value="custom">Custom</option>
+      </select>
+    </div>
+    <div v-if="selectedFormat === 'custom'">
+      <label for=timestampCustomDisplayFormat>
+        Custom Timestamp Format
+        (<a href="https://momentjs.com/docs/#/displaying/format/">see formatting options</a>)
+      </label>
+      <input type=text v-model=value.timestampDisplayFormat />
+    </div>
     <TextMeasureConfigForm v-model=value v-show="value.type === 'text'" :disabled=disabled />
   </fieldset>
 </template>
diff --git a/web/src/components/measure-config/measure-config-form.ts b/web/src/components/measure-config/measure-config-form.ts
index e8518dd..ad50aab 100644
--- a/web/src/components/measure-config/measure-config-form.ts
+++ b/web/src/components/measure-config/measure-config-form.ts
@@ -2,6 +2,7 @@ import { Component, Emit, Prop, Vue, Watch } from 'vue-property-decorator';
 import { logService } from '@/services/logging';
 import { Measure, MeasureConfig } from '@/models';
 import TextMeasureConfigForm from './TextMeasureConfigForm.vue';
+import moment from 'moment';
 
 @Component({
   components: {
@@ -11,12 +12,41 @@ import TextMeasureConfigForm from './TextMeasureConfigForm.vue';
 export class MeasureConfigForm extends Vue {
   @Prop({}) public value!: MeasureConfig;
   @Prop({}) public disabled: boolean = false;
+  @Prop({}) public measureExists: boolean = false;
+
+  public now = moment();
+  public formatStrings = [
+    'l',
+    'L',
+    'll',
+    'LL',
+    'lll',
+    'LLL',
+    'llll',
+    'LLLL',
+    'Y-MM-DD',
+    'Y-MM-DDTHH:mm',
+    'Y-MM-DDTHH:mm:ss',
+    'Y-MM-DDTHH:mm:ss.SSSZZ',
+    'MM/DD',
+    'MMM Do',
+    'HH:mm',
+    'hh:mmA'
+  ];
+
+  private selectedFormat: string = 'l';
 
   @Watch('value', { immediate: true, deep: true })
   @Emit('input')
   private onConfigChanged(newVal: MeasureConfig, oldVal: MeasureConfig) {
     return newVal;
   }
+
+  private formatSelectionChanged() {
+    if (this.selectedFormat !== 'custom') {
+      this.value.timestampDisplayFormat = this.selectedFormat;
+    }
+  }
 }
 
 export default MeasureConfigForm;
diff --git a/web/src/components/measure-details/simple-details.ts b/web/src/components/measure-details/simple-details.ts
index ef28330..ab8599a 100644
--- a/web/src/components/measure-details/simple-details.ts
+++ b/web/src/components/measure-details/simple-details.ts
@@ -1,10 +1,9 @@
 import { Component, Prop, Vue } from 'vue-property-decorator';
 import { Measure, MeasureConfig, MeasureType, Measurement, MeasurementMeta } from '@/models';
-import moment from 'moment';
 import assign from 'lodash.assign';
 import { library } from '@fortawesome/fontawesome-svg-core';
 import { faPencilAlt } from '@fortawesome/free-solid-svg-icons';
-import { byTimestampComparator } from '@/util';
+import { byTimestampComparator, formatTS } from '@/util';
 
 library.add(faPencilAlt);
 
@@ -13,8 +12,6 @@ export class SimpleDetails extends Vue {
   @Prop() private measure!: Measure<MeasureConfig>;
   @Prop() private measurements!: Array<Measurement<MeasurementMeta>>;
 
-  // private newMeasurement;
-  private moment = moment;
   private chartOptions = {
     markers: { size: 6 },
     noData: { text: 'no data',
@@ -37,7 +34,7 @@ export class SimpleDetails extends Vue {
   private get measurementTableData() {
     return (this.measurements || []).map((m) => {
       return assign({}, m, {
-        tsDisplay: moment(m.timestamp).format('MMM Do, HH:mm'),
+        tsDisplay: formatTS(this.measure, m),
         tsSort: m.timestamp.toISOString()
       });
     });
diff --git a/web/src/models.d.ts b/web/src/models.d.ts
index 69dd13a..c3aa91a 100644
--- a/web/src/models.d.ts
+++ b/web/src/models.d.ts
@@ -17,6 +17,7 @@ export interface LoginSubmit {
 export interface MeasureConfig {
   type: MeasureType;
   isVisible: boolean;
+  timestampDisplayFormat: string;
 }
 
 export interface TextMeasureConfig extends MeasureConfig {
diff --git a/web/src/styles/ui-common.scss b/web/src/styles/ui-common.scss
index aa9a170..4f7388d 100644
--- a/web/src/styles/ui-common.scss
+++ b/web/src/styles/ui-common.scss
@@ -2,7 +2,8 @@
 
 button,
 .btn,
-.btn-action {
+.btn-action,
+.btn-icon {
   border: 0;
   border-radius: .25em;
   cursor: pointer;
@@ -14,14 +15,27 @@ button,
   a { text-decoration: none; }
 }
 
+.btn, .btn-icon { color: $fg-primary; }
+
+.btn-icon {
+
+  border-radius: 1em;
+  padding: .5em;
+  margin: 0 .5em;
+
+  &:hover, &:focus {
+    background-color: darken($bg-primary, 20%);
+  }
+}
+
 .btn-action {
   background-color: $color2;
   color: $color3;
   cursor: pointer;
   position: relative;
 
-  &:hover {
-    background-color: darken($color2, 5%);
+  &:hover, &:focus {
+    background-color: lighten($color2, 20%);
   }
 }
 
diff --git a/web/src/util.ts b/web/src/util.ts
index c51f4b9..0ba5cf2 100644
--- a/web/src/util.ts
+++ b/web/src/util.ts
@@ -1,7 +1,25 @@
-import { Measurement, MeasurementMeta } from '@/models';
+import { Measure, MeasureConfig, Measurement, MeasurementMeta } from '@/models';
+import moment from 'moment';
 
 export function byTimestampComparator<T extends MeasurementMeta>(
   a: Measurement<T>,
   b: Measurement<T>): number {
   return a.timestamp.getTime() - b.timestamp.getTime();
 }
+
+export function formatTS(
+  m: Measure<MeasureConfig>,
+  mm: Measurement<MeasurementMeta>
+): string {
+  return moment(mm.timestamp).format(
+    m.config.timestampDisplayFormat || 'MMM Do');
+}
+
+export function slugify(s: string): string {
+  return s
+    .toLowerCase()
+    .replace(/[^\w\s\-]/g, '')
+    .replace(/\s+/g, '-');
+}
+
+
diff --git a/web/src/views/measure.scss b/web/src/views/measure.scss
index 462c19a..b26ac24 100644
--- a/web/src/views/measure.scss
+++ b/web/src/views/measure.scss
@@ -1,8 +1 @@
 @import '~@/styles/vars';
-
-.header-action .btn {
-  color: inherit;
-  margin-left: auto;
-  margin-right: 2rem;
-  background-color: none;
-}
diff --git a/web/src/views/new-measure.ts b/web/src/views/new-measure.ts
index 5ccef19..4c6cc42 100644
--- a/web/src/views/new-measure.ts
+++ b/web/src/views/new-measure.ts
@@ -19,7 +19,8 @@ export class NewMeasure extends Vue {
     id: '',
     config: {
       type: 'simple' as MeasureType,
-      isVisible: true
+      isVisible: true,
+      timestampDisplayFormat: 'l'
     },
     description: '',
     name: '',