diff --git a/src/main/com/jdblabs/jlp/EchoEmitter.groovy b/src/main/com/jdblabs/jlp/EchoEmitter.groovy
new file mode 100644
index 0000000..0a88a9d
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/EchoEmitter.groovy
@@ -0,0 +1,13 @@
+package com.jdblabs.jlp
+
+import com.jdblabs.jlp.ast.*
+
+public class EchoEmitter extends JLPEmitter {
+
+    public String emitAuthor(String value) { "Author: $value" }
+    public String emitDoc(String value) { value }
+    public String emitExample(String value) { "Example:\n$value" }
+    public String emitOrg(String value) { "Org: $value" }
+
+    public String emitBlock(TextBlock textBlock) { textBlock.value }
+}
diff --git a/src/main/com/jdblabs/jlp/Formatter.groovy b/src/main/com/jdblabs/jlp/Formatter.groovy
new file mode 100644
index 0000000..801d0cf
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/Formatter.groovy
@@ -0,0 +1,7 @@
+package com.jdblabs.jlp
+
+public interface Formatter {
+    String formatText(String text)
+    String formatCode(String code)
+    String formatReference(String ref) }
+
diff --git a/src/main/com/jdblabs/jlp/FormattingEmitter.groovy b/src/main/com/jdblabs/jlp/FormattingEmitter.groovy
new file mode 100644
index 0000000..691fdfd
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/FormattingEmitter.groovy
@@ -0,0 +1,46 @@
+package com.jdblabs.jlp
+
+import com.jdblabs.jlp.ast.*
+import com.jdblabs.jlp.ast.Directive.DirectiveType
+
+import org.slf4j.Logger
+import org.slf4j.LoggerFactory
+
+public class FormattingEmitter extends JLPBaseEmitter {
+
+    Formatter formatter
+    private Logger log = LoggerFactory.getLogger(this.getClass())
+
+    public FormattingEmitter(Formatter f, def generationState) {
+        super(generationState)
+        this.formatter = f }
+
+    protected String emit(TextBlock textBlock) {
+        return formatter.format(textBlock) }
+
+    protected String emit(Directive directive) {
+        switch (directive.type) {
+            case DirectiveType.Author:
+            case DirectiveType.Doc:
+            case DirectiveType.Example:
+            case DirectiveType.Org:
+                def orgValue = directive.value
+                if generationState.orgs.contains(orgValue) {
+                    log.warn("Duplicate @org id: '${orgValue}'.")
+                    def orgMatcher = (orgValue =~ /(.*)-(\d+)/
+                    if (orgMatcher.matches()) {
+                        orgValue = "${m[0][1]}-${(m[0][2] as int) + 1}" }
+                    else { orgValue += "-1" } }
+
+                generationState.orgs << orgValue
+                formatter.formatReference(orgValue)
+                break } }
+
+    private formatText(String s) {
+        // fix links to internal targets
+        s = s.eachMatch(/jlp:\/\/([^\s]+)/, s)
+
+        // format with formatter
+        return formatter.formatText(s)
+    }
+}
diff --git a/src/main/com/jdblabs/jlp/JLPBaseEmitter.groovy b/src/main/com/jdblabs/jlp/JLPBaseEmitter.groovy
new file mode 100644
index 0000000..c5ca0ff
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/JLPBaseEmitter.groovy
@@ -0,0 +1,52 @@
+package com.jdblabs.jlp
+
+import com.jdblabs.jlp.ast.*
+import com.jdblabs.jlp.ast.Directive.DirectiveType
+
+public  abstract class JLPBaseEmitter {
+
+    def generationState
+
+    public JLPBaseEmitter(def generationState) {
+        this.generationState = generationState }
+
+    public String emitDocument(List<ASTNode> sourceNodes) {
+        StringBuilder result =
+            sourceNodes.inject(new StringBuilder()) { sb, node ->
+                sb.append(emit(node, generationState))
+                return sb }
+
+        return result.toString() }
+
+    protected String emit(DocBlock docBlock) {
+        List printQueue 
+        StringBuilder result
+
+        printQueue = docBlock.directives.collect { directive ->
+            def queueItem = [line: directive.lineNumber, value: directive]
+            switch (direcive.type) {
+                case DirectiveType.Author:  queueItem.priority = 90; break
+                case DirectiveType.Doc:     queueItem.priority = 50; break
+                case DirectiveType.Example: queueItem.priority = 50; break
+                case DirectiveType.Org:     queueItem.priority = 10; break 
+            return queueItem }
+
+        printQueue.addAll(docBlock.textBlocks.collect { textBlock ->
+            [ priority: 50, line: textBlock.lineNumber, value: textBlock ] }
+
+        // sort by priority, then by line number
+        printQueue.sort(
+            {i1, i2 -> i1.priority != i2.priority ?
+                        i1.priority - i2.priority :
+                        i1.line - i2.line} as Comparator)
+        
+
+        result = printQueue.inject(new StringBuilder()) { sb, printable ->
+            sb.append(emit(printable.value))
+            return sb }
+
+        return result.toString() }
+
+    protected abstract String emit(TextBlock textBlock)
+    protected abstract String emit(Directive directive)
+}
diff --git a/src/main/com/jdblabs/jlp/MarkdownEmitter.groovy b/src/main/com/jdblabs/jlp/MarkdownEmitter.groovy
new file mode 100644
index 0000000..f038518
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/MarkdownEmitter.groovy
@@ -0,0 +1,23 @@
+package com.jdblabs.jlp
+
+import com.jdblabs.jlp.ast.*
+import org.pegdown.PegDownParser
+
+public class MarkdownEmitter extends JLPEmitter {
+
+    protected MarkdownEmitter() {}
+
+    def pegdown = new PegDownParser()
+
+    protected String emitAuthor(String value) {
+        '<span class="author">${value}</span>' }
+
+    protected String emitDoc(String value) { /* parse as MD */ }
+
+    protected String emitExample(String value) {/* parse as MD */ }
+    
+    protected String emitOrg(String value) {  }
+
+    protected String emitBlock(TextBlock textBlock) { "todo" }
+
+}
diff --git a/src/main/com/jdblabs/jlp/MarkdownFormatter.groovy b/src/main/com/jdblabs/jlp/MarkdownFormatter.groovy
new file mode 100644
index 0000000..91f45ba
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/MarkdownFormatter.groovy
@@ -0,0 +1,16 @@
+package com.jdblabs.jlp
+
+public class MarkdownFormatter implements Formatter {
+
+    private PegDownProcessor pegdown
+
+    public MarkdownFormatter() {
+        pegdown = new PegDownProcessor() }
+
+    public String formatText(String s) { pegdown.markdownToHtml(s) }
+
+    public String formatCode(String s) {
+        pegdown.markdownToHtml(s.replaceAll(/(^|\n)/, /$1    /)) }
+
+    public String formatReference(String s) { '<a name="${s}"/>' }
+}
diff --git a/src/main/com/jdblabs/jlp/TransparentFormatter.groovy b/src/main/com/jdblabs/jlp/TransparentFormatter.groovy
new file mode 100644
index 0000000..aaa5af2
--- /dev/null
+++ b/src/main/com/jdblabs/jlp/TransparentFormatter.groovy
@@ -0,0 +1,7 @@
+package com.jdblabs.jlp
+
+public class TransparentFormatter implements Formatter {
+
+    public String formatText(String text) { return text }
+    public String formatCode(String code) { return code }
+    public String formatReference(String ref) { return "ref#${ref}" } }